OH!BREMEN
Café & Bakery OH!BREMEN draws inspiration from the Grimm Brothers' fairy tale, Town Musicians of Bremen, resulting in a space that emanates a unique atmosphere juxtaposed with various elements borrowed from the tale. The sounds of animals are transformed into graphic motifs, donkey-footprint-shaped bread is available, and a three-meter sculpture by a local artist graces the space, further immersing guests in the fairy tale world.
Year
  • 2022
Client
  • OH!BREMEN
Sector
  • Retail
  • Food & Beverage
Location
  • Pohang
Project Team
  • Sang Mun
  • Doyeon Yang
  • Jaehyeong Yoo
  • Dasol Kim
  • Jungeun Shin
  • Seungah Lee
Collaborators
  • Yoojin Lee Hong (Photography)
Deliverables
  • Brand Strategy
  • Brand Identity
  • Digital Experience
  • Motion Design
  • Editorial Design
  • Merchandise
  • Packaging
  • Interiors & Architecture
  • Signage & Environment
  • Curation
Located on the shore of Pohang’s Yeongildae beach, the sailing boat shaped four-storey architecture stuns you with its 6-meter-high ceilings and panoramic ocean views. OH!BREMEN’s iconic merry-go-round stimulates the nostalgia of childhood. Circular stairs surrounding the whole building suggest a long journey ahead. All these features make you feel like you are traveling to a new space.
Nestled on the shore of Pohang's Yeongildae beach, the four-story OH!BREMEN cafe and bakery, shaped like a sailing boat, captivates visitors with its 6-meter-high ceilings and breathtaking panoramic ocean views. The cafe's iconic merry-go-round evokes a sense of nostalgia for childhood, while the circular stairs that encompass the building suggest an adventurous journey ahead, imbuing the space with a sense of exploration and discovery. Together, these unique features transport visitors to a whole new world.
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