By aligning the aesthetics of the bespoke typeface with the brand’s geometric product shapes, a cohesive visual identity is established. This consistency reinforces the brand’s overall message and creates a harmonious relationship between its physical products and its written communication.

The visual elements and design of the brand’s products, particularly their geometric shapes—often based on circles, squares, triangles, or combinations—served as a source of inspiration for creating a unique and custom-made typeface.