POHANG
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OH!BREMEN
Café & Bakery OH!BREMEN draws inspiration from the Grimm Brothers' fairy tale, Town Musicians of Bremen, resulting in a space that emanates a unique atmosphere juxtaposed with various elements borrowed from the tale. The sounds of animals are transformed into graphic motifs, donkey-footprint-shaped bread is available, and a three-meter sculpture by a local artist graces the space, further immersing guests in the fairy tale world.
Year
2022
Location
Pohang
Client
OH!BREMEN
Services
Brand IdentityBrand StrategyDigitalEditorial DesignInteriors & ArchitectureMerchandiseMotion DesignPackagingSignage
Sector
Food & BeverageRetail
Collaborators
Yoojin Lee Hong (Photography)
Credits
Sang Mun
Doyeon Yang
Jaehyeong Yoo
Dasol Kim
Jungeun Shin
Seungah Lee

Located on the shore of Pohang’s Yeongildae beach, the sailing boat shaped four-story architecture stuns you with its 6-meter-high ceilings and panoramic ocean views. OH!BREMEN’s iconic merry-go-round stimulates the nostalgia of childhood. Circular stairs surrounding the whole building suggest a long journey ahead. All these features make you feel like you are traveling to a new space.

Nestled on the shore of Pohang’s Yeongildae beach, the four-story OH!BREMEN cafe and bakery, shaped like a sailing boat, captivates visitors with its 6-meter-high ceilings and breathtaking panoramic ocean views. The cafe’s iconic merry-go-round evokes a sense of nostalgia for childhood, while the circular stairs that encompass the building suggest an adventurous journey ahead, imbuing the space with a sense of exploration and discovery. Together, these unique features transport visitors to a whole new world.