MUWA
The MUWA brand embodies a sense of calm confidence that stems from the rejuvenating serenity of its natural surroundings, offering a peaceful refuge from the fast-paced city life. The brand's symbol encourages contemplation, with each set of lines representing the interconnectedness between objects, nature, and humans, harmoniously united to embody our emotional and experiential resonance. The lines' varying spaces are intentionally designed to evoke a sense of balance and harmony, reflecting the brand's commitment to creating a tranquil and nurturing environment for its audience.
Year
2023
Location
NisekoSeoul
Client
Hanwha Solutions
Services
Brand ExperienceBrand IdentityBrand NamingBrand StrategyDigitalEditorial DesignMerchandiseMotion DesignPackagingSignageTypeface Design
Sector
Hospitality & LeisureReal Estate
Collaborators
Studio Dosi
Sungwoo Hong
Sungwoo Hong
Credits
Sang Mun
Beencent Oh
Jungeun Shin
Doyeon Yang
Dasol Kim
Minhyeok Lim
Hyeryhn Park
Beencent Oh
Jungeun Shin
Doyeon Yang
Dasol Kim
Minhyeok Lim
Hyeryhn Park
The brand name MUWA is from the French word ‘MOI [mwa]’, which means ‘me’, ‘myself’, and it is written phonetically in English. The name is meant to convey that the place where one resides is personal, reflecting the individual’s uniqueness and character.
