MUWA는 극변하는 도시 생활 속에서 평화로운 안식처를 제공하고자 합니다. 이를 통해 고요함에서 오는 내재화된 자신감을 담은 브랜드 아이덴티티로 발현됩니다.
“심상의 차이, 자아의 발현이 곧 고요한 내면으로 연결되는 과정이 경험적으로 내포되는게 최우선이엿던 것 같습니다.”
문상현, GRID Creative Director
MUWA의 아이덴티티는 MUWA와 조우하는 순간 조용히 깨어나는 내면의 감각을 시각화해 유려한 선과 공명을 내포합니다. 펼쳐지는 선들의 절묘한 간격은 사물, 자연의 균형과 축적되는 시간의 이미지를 드러냅니다. 이는 고객을 위한 평온하고 고요한 환경을 조성하고자 하는 브랜드의 의지를 반영했습니다.
Process
The brand’s symbol encourages contemplation, with each set of lines representing the interconnectedness between objects, nature, and humans, harmoniously united to embody our emotional and experiential resonance. The lines’ varying spaces are intentionally designed to evoke a sense of balance and harmony, reflecting the brand’s commitment to creating a tranquil and nurturing environment for its audience.
The brand’s symbol encourages contemplation, with each set of lines representing the interconnectedness between objects, nature, and humans, harmoniously united to embody our emotional and experiential resonance. The lines’ varying spaces are intentionally designed to evoke a sense of balance and harmony, reflecting the brand’s commitment to creating a tranquil and nurturing environment for its audience.
The brand’s symbol encourages contemplation, with each set of lines representing the interconnectedness between objects, nature, and humans, harmoniously united to embody our emotional and experiential resonance. The lines’ varying spaces are intentionally designed to evoke a sense of balance and harmony, reflecting the brand’s commitment to creating a tranquil and nurturing environment for its audience.
Press
“Movement and Poetry” — John Galliano and Nick Knight on Maison Margiela’s Website Redesign
— Vogue Runway / Read
‘Simple details such as flipping to the “stitch” icon on scroll or the misshapen boxes inspired by the physical store designs were essential elements which helped transport John’s vision from a physical to a digital reality’
— Adam Rodgers (IM), SHOWstudio / Read