Fibreno Sans
Fibreno Sans is a custom typeface that draws inspiration from the geometric shapes of the brand's products, resulting in modern and minimalist characters that embody the brand's motto. The bespoke typeface is available in two weights: Fibreno Sans Light and Fibreno Sans Regular, each designed to complement the brand's aesthetic and enhance its visual identity.
Year
2020
Location
Seoul
Client
Fibreno
Services
Brand IdentityEditorial DesignTypeface Design
Sector
Fashion & BeautyRetail
Collaborators
Credits
By aligning the aesthetics of the bespoke typeface with the brand’s geometric product shapes, a cohesive visual identity is established. This consistency reinforces the brand’s overall message and creates a harmonious relationship between its physical products and its written communication.
The visual elements and design of the brand’s products, particularly their geometric shapes—often based on circles, squares, triangles, or combinations—served as a source of inspiration for creating a unique and custom-made typeface.
