The MUWA brand embodies a sense of calm confidence that stems from the rejuvenating serenity of its natural surroundings, offering a peaceful refuge from the fast-paced city life.
“E-Commerce is the most exciting fashion frontier we have today and where our creative energy should now be focused”
— Nick Knight
The brand’s symbol encourages contemplation, with each set of lines representing the interconnectedness between objects, nature, and humans, harmoniously united to embody our emotional and experiential resonance. The lines’ varying spaces are intentionally designed to evoke a sense of balance and harmony, reflecting the brand’s commitment to creating a tranquil and nurturing environment for its audience.
Process
The brand’s symbol encourages contemplation, with each set of lines representing the interconnectedness between objects, nature, and humans, harmoniously united to embody our emotional and experiential resonance. The lines’ varying spaces are intentionally designed to evoke a sense of balance and harmony, reflecting the brand’s commitment to creating a tranquil and nurturing environment for its audience.
The brand’s symbol encourages contemplation, with each set of lines representing the interconnectedness between objects, nature, and humans, harmoniously united to embody our emotional and experiential resonance. The lines’ varying spaces are intentionally designed to evoke a sense of balance and harmony, reflecting the brand’s commitment to creating a tranquil and nurturing environment for its audience.
The brand’s symbol encourages contemplation, with each set of lines representing the interconnectedness between objects, nature, and humans, harmoniously united to embody our emotional and experiential resonance. The lines’ varying spaces are intentionally designed to evoke a sense of balance and harmony, reflecting the brand’s commitment to creating a tranquil and nurturing environment for its audience.
Press
“Movement and Poetry” — John Galliano and Nick Knight on Maison Margiela’s Website Redesign
— Vogue Runway / Read
‘Simple details such as flipping to the “stitch” icon on scroll or the misshapen boxes inspired by the physical store designs were essential elements which helped transport John’s vision from a physical to a digital reality’
— Adam Rodgers (IM), SHOWstudio / Read