J’AIME BLANC
The newly defined brand essence, Shades of White, unravels the rich story behind J’AIME BLANC’s emptiness. The quiet and peaceful space of J’AIME BLANC is based on the aesthetics of emptiness, which awakens thoughts and contains new excitement that is difficult to experience in everyday life.
In order to express the beauty of blank space and the space of rest, we developed J’AIME BLANC’S bespoke stencil typeface to reveal elegant simplicity and refined craftsmanship.
more info coming soon
In order to express the beauty of blank space and the space of rest, we developed J’AIME BLANC’S bespoke stencil typeface to reveal elegant simplicity and refined craftsmanship.
more info coming soon
Client
J’AIME BLANC
Team J’AIME BLANC
Meehee Kim, CEO
Eunhee Kim, Creative Director
Team Grid
Sang Mun
Yo-e Ryou
J’AIME BLANC
Team J’AIME BLANC
Meehee Kim, CEO
Eunhee Kim, Creative Director
Team Grid
Sang Mun
Yo-e Ryou
Services
Identity Design
Typeface Design
Art Direction
Printed Matter
Identity Design
Typeface Design
Art Direction
Printed Matter
